Yesterday, while killing time before the screening of "Playing" at the Tribeca Film Festival, I wandered into East Village Cheese on 3rd Ave, just south of 10th for the first time. I found to my delight a small, unpretentious store (they advertise their specials on butcher paper stuck to the storefront window, as seen here) stocked full of inexpensive, high quality cheeses, first and foremost, but also olives, baguettes, imported cookies, drinks, crackers. Just to give you an idea of how good their prices are, a pound of brie cost me $1.50, whereas it's $3.50 at Zeytuna, and $4.00 for a pound of mozerella (vs. $9+ at Whole Foods). I guess I've found a new favorite gourmet food store.
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